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Anti-aging is about how to prevent, slow, or reverse the effects of aging and help people live longer, healthier, and happier lives. Over the past few generations, perceptions, attitudes, and behaviors related to aging have changed. While past generations adopted a more passive, less involved view of aging, now people are taking a very active, complex, and deliberate approach to anti-aging.
Although men and women think about aging differently, both groups are motivated to look and feel younger as they age. However, the majority of anti-aging products and technologies on the market only deal with the signs of aging. Nu Skin addresses aging in a different way by targeting the sources of aging, with patented technologies and exclusive product formulations designed to help you look and consequently feel younger longer.
Rise of the Boomer
Born between 1946 and 1964, there are approximately 450 million baby boomers worldwide (source: MIT AgeLab). The over-50 segment is the fastest growing global population and predicted life expectancies are historically high. In the United States, someone turns 50 once every seven seconds. Over the next few years, 50% of Europe’s population will be age 65 and older. In Italy, retirees will outnumber active workers by 2030. By 2050, the average age in Thailand will increase to 50. (Source: MIT AgeLab.) And in the U.K., baby boomers currently number 20 million and hold 80% of the nation’s wealth (source: BBC).
The Anti-Aging Megatrend
The desire to retain a younger look and feel isn’t restricted to an older generation. With younger consumers hoping to preserve their youth before the onset of aging, the consumer cluster for anti-aging products expands from middle-aged and older consumers to younger consumers between 26 to 38 years. However, it’s the increasing aging population across the world that is really driving the demand for anti-aging products and services.
Anti-Aging Products and Services Surge
People around the world are getting older and living longer, creating a demand for products to make them feel healthier and look younger. As the percentage of senior citizens increases, the demand for anti-aging products and services rises. The trend in aging solutions, like cosmetic surgery, is also changing. People are shifting from difficult reconstructive procedures to delicate, less invasive options. Indeed, the high cost of surgeries and Botox injections is also encouraging people toward professional skin care products. As a result, anti-aging treatments are gaining popularity. Last year, more than
91 million U.S. consumers tried anti-aging products and procedures to diminish visible signs of aging.
Anti-Aging from the Inside Out
The notion that looking youthful on the outside begins from within is influencing baby boomers. Anti-aging vitamins and supplements for health maintenance is growing at a global rate of 13% annually with over 50% projected growth from 2009 to 2015. This is fueled by an aging population seeking to keep the signs of aging at bay. Warding off premature aging with nutrition science is fast catching on, and taking health supplements to counteract the impact of inadequate nutrition and poor diet on cellular function is becoming common. |
